We’ve known Caboodle for ages. Their original “Welly Bag” was a stroke of genius, and paved the way for a range of baby changing bags that have sold like hot cakes. Its been fun going along for the ride.

The most recent change was a migration to a Prestahop-based backend, during which we had to provide new designs and a fresher look and feel. The result is an easy-to-navigate site that is aimed directly at the target market and works a treat.